Dock
I co-founded Dock, focusing on brand and product while enjoying the chance to touch everything.
It all started as a side project while working at Lattice, teaming up with Alex. Initially built
as a Webflow prototype to solve internal needs, Dock evolved into a full-fledged platform helping
companies create collaborative workspaces with their clients.
Since then, Dock has grown and is now trusted by companies like FundraiseUp, Robin, and Writer,
backed by top investors like Craft Ventures, Jack Altman, and Vlad Magdalin.
From our first prototype to today, the journey has been about building software that helps
businesses work better together.
Figma
I created a small Figma plugin to help improve my workflow and, in the process, learn how to code.
What started as a personal side project caught the attention of the Figma team, who invited me to
participate in their rebranding campaign.
This collaboration was an incredible experience, allowing me to showcase my work on one of the
biggest stages: Times Square.
Sometimes, the smallest projects can lead to the biggest opportunities. Merci Figma™
Resources for Humans Virtual Conference
I led the creative direction to turn Lattice’s annual SF conference into a fully virtual
experience, adapting to the challenges of the pandemic.
We designed an inclusive 3D environment, offering a warm and engaging digital space for HR leaders
and 40+ speakers like Ed Catmull and Trevor Noah.
The event gathered 40k+ participants, creating unique opportunities for interaction beyond the
typical online format.
It became Lattice’s largest event, helping to reinforce its leadership in the People Strategy space.
Lattice
I led the rebranding effort to align Lattice’s identity with its growing ambition,
collaborating closely with the marketing and design leadership teams.
Our goal was to refresh the brand while staying true to its human-centered DNA, blending
photography with 3D elements for a bold yet authentic look.
We directed a 10-hour photoshoot with six models, capturing 1600 images to craft vibrant, playful
scenes that stood out across digital and print campaigns.
The result? A cohesive brand experience, from SF subway billboards to a significant increase in web
traffic, positioning Lattice as a trusted leader in the HR space.
Muxu.Muxu
In 2016, I co-founded Muxu.Muxu, a creative studio born out of instinct and the desire to do things
differently. It started as a side project with my best friend and other talented collaborators,
driven by a shared vision of transparency, honesty, and fun.
We quickly gained traction in Bordeaux and beyond, working on everything from Chrome extensions to
iOS apps before focusing fully on design. Our goal was always to deeply understand our clients’
needs and support their business growth through thoughtful design solutions.
Over the next three years, we built close partnerships with companies like PayFit, Aircall,
Spendesk, and Lattice. Speaking the same language as our clients helped us deliver relevant,
impactful solutions and build lasting trust.
Although the adventure ended in 2019 due to me joining Lattice as their first brand designer, I’m
incredibly proud of what we built and grateful for the amazing team and experiences along the way.
